ELF's CEO, Tarang Amin, said that "consumer mindset" was focused on the LA wildfires and "uncertainty around the TikTok ...

Social media platform TikTok has revealed the trends that it believes are set to shape brand communication in 2025.According ...

On the surface, it’s just makeup, but scratch a little deeper and this trend highlights a country divided across generational ...

A TikTok trend poking fun at how conservative and Republican women do their makeup has gone viral, and proved to be divisive.

We spoke with influencers and creators about the impending TikTok ban—what it means for them personally and how it could impact the Black creator economy and community as a whole.

A bride's decision to redo her makeup minutes before her wedding goes viral on TikTok. Soon after, the makeup artist responded, revealing her side of the story.