$80 Fjallraven backpacks, and Birkenstocks: There's a new type of 'it' girl online, and of course the internet is already hating on her "Normally when you're talking about a VSCO girl, it is ...

For much of Generation Z, the trendy meme of the summer was the VSCO girl, an aesthetic consisting of scrunchies, pastel clothing, and Hydroflask water bottles. Read more: The VSCO girl is taking ...