“Regret Nothing.” That is the motto of Ephemeral, a cosmetic company that developed a made-to-fade, semi-permanent tattoo ink in 2014.But some customers who were told their tattoos would ...

TikTok influencer and model Sara Beth Clark spent tens of thousands of dollars on tattoos in her 20s, despite being told that she would "regret them later.". Now in her mid-30s, she’s in the ...