CMOs share their generative AI strategies that help them cut costs and drive revenue. Here is their AI for marketing playbook ...

The Power of Multi-Channel Marketing Automation in Modern Business. In the digital era, companies face the challenge of ...

Among marketing firms in the Atlanta area, Ground Work Agency is a relative newcomer that stands out for its dual mission of helping clients grow, while helping its own staff hone their professional ...

Unwritten rules for tipping differ across the world. But a lot of these rules are being stretched to include more workers, ...

Shopify reports on effective customer acquisition strategies, including pre-launch demand, in-person connections, and ...

“Anytime you assert what an outcome is, versus asking the advertiser what their most valuable outcome is, you’re kind of ...

Craig Hunter, ex-DDB Planning Director and now Founder and Managing Director of Blacksheep Strategic Group, has penned an ...

Looks like there's a new band in town that's taking the world by Storm. They're called "The Velvet Sundown," they're a ...

Ann Mukherjee Marketing Summit, Booth faculty and alumni leaders examined AI’s power to connect brands to customers.

Trump’s approval ratings undoubtedly will drop further as growing numbers of Americans feel the effect of his harmful ...