Startups and Wall Street giants alike are racing to turn stocks, bonds, and real estate into crypto-like tokens. We asked an expert to break down what that means for your money.

Quantum computing is a futuristic technology that's with a lot of potential. What does it hold for marketers? The post What ...

The inside story of how Farley and Ford marketers made a last minute change of plans, that have Ford brand now leading U.S.

Among marketing firms in the Atlanta area, Ground Work Agency is a relative newcomer that stands out for its dual mission of helping clients grow, while helping its own staff hone their professional ...

CMOs share their generative AI strategies that help them cut costs and drive revenue. Here is their AI for marketing playbook ...

Tech workers are bemoaning the impact of AI as the technology replaces workers or makes the work process worse.

Salesforce CEO Marc Benioff has said that artificial intelligence accounts for 30-50% of the company’s workload. According to ...

When strategic decisions are made without marketing’s input, the result is KPIs that look good on paper but fail in practice.

In a world drowning in digital noise, this is how you actually show up. Experiential marketing isn’t just a trend. It’s a ...

The "Yes, JCPenney" marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and getting people to take another look.

People’s daily information sharing and acquisition through the Internet has become more and more popular. The comprehensive multimodal marketing advertorial generated by ‘We Media’ accounts besides ...

There’s a fresh approach to marketing emerging. You may never need to build a campaign from scratch again. It’s called vibe marketing. Depending on who you ask, it’s either the future of our industry, ...