Liverpool’s Adidas Era Begins with Nostalgia and Style for 2025/26 SeasonNew Partnership Brings Fresh IdentityLiverpool’s ...

Liverpool’s return to Adidas for the 2025/26 season carries more than just commercial weight. After five years in Nike’s ...

The previous record was held by City’s rivals Manchester United, who held a £90m per year deal with Adidas. Liverpool, ...

Transfer news LIVE!Arsenal are aiming to confirm three huge deals this week as the summer window steps up another gear. Talks over a £63million move for Viktor Gyokeres are nearing a conclusion as ...

Aston Villa transfer latest as striker Ollie Watkins is linked with Liverpool in the event they can't extract Alexander Isak away from Newcastle United ...

Manchester City have landed an unprecedented kit deal in the annals of Premier League history, valued at a staggering £1.35 ...

Celtic and Newcastle will contest a Battle of Britain pre-season friendly this weekend with more than just bragging rights on ...

Marketing experts say German company will probably see a profitable return despite commitment to pay £100m a year ...

Manchester City extend their kit partnership with Puma for at least 10 years, with the contract understood to be worth a ...

A New Benchmark in Premier League Kit PartnershipsManchester City have once again raised the bar, this time off the pitch. As ...

Aston Villa transfer latest as they prepare to allow striker Louie Barry out on loan for another campaign in the summer ...

Manchester City have signed a record-breaking new contract with Puma worth at least £1billion. The £100million-a-year deal ...