If you’re on the market for a Kindle, Fire TV device or Echo speaker, Amazon Prime Day is basically Black Friday for you. Prime Day deals on those devices are typically the same (or very close to) the prices we see at the end of the year near the holidays.

Amazon Prime Day 2025 is an extended four-day event this year, lasting from July 8 to July 11.This year, the available TV deals include many brand-new 2025 models that recently hit the shelves.The most incredible bargain is a 65-inch Panasonic OLED TV on sale for under $1,

Among the good offers, there are also a lot of misleading Prime Day deals. Some of the discounts have been available for months, and Amazon has inflated the original prices of certain items to make deals look better than they really are,