Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime, and all other parts of ...

If the Television Critics Association press tour of 2014, wrapping up Tuesday and Wednesday with presentations from PBS, has had a catchphrase, it's "audience measurement." Critics heard an ...

As Nielsen faced audience measurement challenges from various ad tech companies, in December 2020 the measurement company announced its latest cross-platform measurement initiative; Nielsen One.

Transparency in audience measurement and ad sale pricing and has grown over time. But The need for greater transparency around the cacophony of growing advanced TV offerings is glaring, writes John ...

What we found was stunning: There was upwards of 60% discrepancy between the two sources. While it’s understandable that an audience measurement company and an ad intelligence platform — one ...

IRVING, Texas—Amid widespread industry frustration with the state of cross-platform audience measurement, Nexstar Media Group has announced that it is searching for a “next-generation audience partner ...

Video Audience Measurement Is More Broken Than You Think - 03/29/2024 In today's world, we know EXACTLY where people watched something. We just can't combine the metrics together to figure out the ...

Comscore's expansion of YouTube audience measurement capabilities into key international markets (Canada, France, Spain, and Malaysia) enhances its global presence and service offerings.

Warner Bros. Discovery Signs Audience Measurement Pact With Nielsen Rival VideoAmp. The agreement comes ahead of 2023 Upfronts and as the studio looks to measure cross-screen campaigns before it ...

Ad Measurement How multicultural audience measurement is becoming more difficult—what marketers need to know. VideoAmp, Experian among companies pulling back ethnic data in wake of privacy laws.