For all of that, you'll pay a pretty penny. Google AI Ultra costs $250 a month (although the company is offering half off the ...

Google AI Ultra is Google’s reply to OpenAI’s enterprise ChatGPT plans but with deeper integration into Google’s world: Chrome, Docs, Gmail, YouTube, Drive, and more.

In addition to virtual try-on, Google is rolling out AI Mode, a Gemini-powered shopping feature launched in March.