The name Max has, not a moment too soon, gotten the axe. A little more than two years after lopping “HBO” off of the streamer ...

Chris Cillizza is lashing out at the top executive of Warner Brothers Discovery following the sudden 180 on the name of its ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

For director Eli Craig, developing a follow-up to his 2010 cult classic “Tucker & Dale vs. Evil” has not been easy. In a ...

Yesterday, it was announced during HBO's Upfronts presentation that A Knight of the Seven Kingdoms, its next Game of Thrones ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

We’re not quite there yet, but it sure feels imminent.

If you had a sung incest joke at David Zaslav's expense on your Upfronts Week 2025 bingo card, you are ahead of the game.

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

Warner Bros. Discovery made a surprise announcement on Wednesday: it was re-re-branding its flagship streaming service as ...