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HBO, Max

The New York Times · 2d

Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name change for the app in the last decade.

HBO Max Is Back As Warner Bros. Discovery Changes Name, Again

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the power of established brand equity.

The Hollywood Reporter on MSN · 2d

Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split

We’re not quite there yet, but it sure feels imminent.

1don MSN

Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’

Warner Bros. Discovery knew the announcement that it was restoring “HBO” to the name of its Max streamer would elicit ...

2don MSN

They’re just giving up and calling it HBO Max again

The company said in a press release that “returning the HBO brand into HBO Max will further drive the service forward and ...

1d

Netflix co-CEO Ted Sarandos tells BI what he thinks of the HBO Max rebrand

Netflix co-CEO Ted Sarandos weighed in on Warner Bros. Discovery's decision to revert to HBO Max branding.

2don MSN

Why David Zaslav Was Wrong to Get Rid of HBO’s Name in HBO Max

A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner ...

2don MSN

'How many meetings?' Internet reacts as Max changes name back to HBO Max

"What do we think?" one of the streaming service's social media posts, which included a meme from the HBO show "Veep," said.

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