Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and brand clarity.

Starting in July 2025, Paramount+ will become the primary streaming home for the entire library of South Park episodes in the U.S., transitioning from HBO Max. This move follows the expiration of the ...

Warner Bros. Discovery announced at the Upfront event on Wednesday (14) that the company’s streaming platform will revert to ...

The LA Screenings will see buyers new shows and clever deals at Warner Bros Discovery, NBCUniversal, Sony, Fox and Disney.

The TV industry and buyers of commercial time were able to breathe a little easier going to their annual week of ...

Max's wide array of network partners bring the heat this week, with a true crime investigation, urban legend debunking, and a ...

The argument was that HBO was a brand for elites and would turn off “everyday” people who didn’t worship at the altar of ...

In its latest rebrand, HBO has brought back the 'HBO Max' name, and leaned into the chaos by poking fun at itself online.

The rebranding follows a broader strategic realignment at WBD, which the company says has helped reverse streaming losses by nearly $3 billion over two years and add 22 million subscribers globally in ...

WBD noted that returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness ...