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Ferrero, Froot Loops and WK Kellogg

Ferrero to buy Froot Loops maker WK Kellogg in $3.1 billion deal

Ferrero, the European confectionery giant behind Nutella and Ferrero Rocher, is set to acquire WK Kellogg Co ., the maker of Froot Loops and other classic American cereals, in a $3.1 billion deal, according to a press release issued Thursday.

· 2d · on MSN

Ferrero Strikes Roughly $3 Billion Deal for Maker of Froot Loops, Frosted Flakes

· 2d · on MSN

Ferrero clinches deal to acquire WK Kellogg for $3.1B, bringing Nutella and Froot Loops under one roof

1don MSN

Breakfast cereal sales declined for decades before Kellogg's sale to Italian company

U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with ...

Reuters2d

Froot Loops maker WK Kellogg agrees to $3.1 billion deal from Italy's ...

Froot Loops maker WK Kellogg agrees to $3.1 billion deal from Italy's Ferrero. By Savyata Mishra and Aishwarya Venugopal. July 10, 2025 5:34 PM UTC Updated July 10, 2025 Summary ...

Do Froot Loops taste different without artificial dyes?

With the FDA banning some artificial food dyes, Froot Loops could lose their rainbow. 🌈 We blind taste-tested the U.S.

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