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Ferrero, Froot Loops and WK Kellogg

Ferrero to buy Froot Loops maker WK Kellogg in $3.1 billion deal

Ferrero, the European confectionery giant behind Nutella and Ferrero Rocher, is set to acquire WK Kellogg Co ., the maker of Froot Loops and other classic American cereals, in a $3.1 billion deal, according to a press release issued Thursday.

The Wall Street Journal on MSN · 2d

Ferrero Strikes Roughly $3 Billion Deal for Maker of Froot Loops, Frosted Flakes

The Italian candy maker behind Ferrero Rocher and Nutella is nearing a roughly $3 billion deal to buy the breakfast-cereal conglomerate WK Kellogg, according to people familiar with the matter. Ferrero,

NBC News on MSN · 2d

Italian chocolate giant Ferrero to buy Kellogg's Froot Loops maker

WK Kellogg, the maker of iconic American cereal brands, will be folded into the privately held owner of Nutella and Tic Tacs in a $3.1 billion deal.

Breakfast cereal sales declined for decades before Kellogg’s sale to Italian company

ANN DURBIN Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a ...

Do Froot Loops taste different without artificial dyes?

With the FDA banning some artificial food dyes, Froot Loops could lose their rainbow. 🌈 We blind taste-tested the U.S.

Reuters2d

Froot Loops maker WK Kellogg agrees to $3.1 billion deal from Italy's ...

Froot Loops maker WK Kellogg agrees to $3.1 billion deal from Italy's Ferrero. By Savyata Mishra and Aishwarya Venugopal. July 10, 2025 5:34 PM UTC Updated July 10, 2025 Summary ...

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