Then, General Mills has a collaboration that you will enjoy. Vikings wide receiver Justin Jefferson is debuting his own ...

The new cereal mix created by Jefferson combines two General Mills cereal varieties: frosted lemon Cheerios and Cinnamon ...

Justin Jefferson, the Vikings' star wide receiver, has launched a limited-edition cereal, Jettas Mix, featuring his signature ...

General Mills is kicking off year two of its Cereal Training Camp by passing the ball to a new roster of cereal-loving ...

Z's demand for multi-textural experiences, while Ben's Original looks to capture on-the-go consumers with portable rice cups.

The cereal mix combined the Kelce’s three favorites all in one box for a breakfast like no other. Now, with the NFL teams about to kick off their own training camps, General Mil ...

Tyler Forness discusses how Vikings WR Justin Jefferson was disrespected in the rankings in ESPN Jeremy Fowler's recent top ...

Yahoo Sports’ Jason Fitz spoke with the Minnesota Vikings wide receiver about the team’s transition to the former first round pick at quarterback and why he’s excited for the former Michigan Wolverine ...

Justin Jefferson underwent his most difficult season as a professional in 2023. Now, with a record new deal in hand Jefferson is looking to once again show why he is the best receiver in the game.

General Mills working to remove artificial dyes from all products by end of 2027 Minnesota-based General Mills says it will remove artificial coloring from all of its products in the next two years.

Star receiver Justin Jefferson is creating plenty of Minnesota Vikings news with his honest comments about quarterback J.J. McCarthy during an exclusive interview.

Highlights from the cocktail reception at J. Reiger & Co., sponsored by Amber Wave and United Sugar Producers and Refiners.