General Mills is kicking off year two of its Cereal Training Camp by passing the ball to a new roster of cereal-loving ...

Yahoo Sports’ Jason Fitz spoke with the Minnesota Vikings wide receiver about the team’s transition to the former first round pick at quarterback and why he’s excited for the former Michigan Wolverine ...

While the five new cereals will be available at retailers nationwide, General Mills is releasing special Walmart-exclusive ...

Then, General Mills has a collaboration that you will enjoy. Vikings wide receiver Justin Jefferson is debuting his own ...

The new cereal mix created by Jefferson combines two General Mills cereal varieties: frosted lemon Cheerios and Cinnamon ...

Z's demand for multi-textural experiences, while Ben's Original looks to capture on-the-go consumers with portable rice cups.

The touchdown celebration lasted less than a second - and will live forever. Further proof of its longevity just landed on a ...

Amon-Ra St. Brown joins other NFL players on limited-edition cereal boxes for General Mills’ Cereal Training Camp promotion.

Many people have a favorite cereal. Whether it is sweet cinnadust to start the day or a touch of luck before a big game, people crave those favorite flavors. This new cereal mix will have everyone ...

Ja'Marr Chase is all about making history. The Cincinnati Bengals star recorded the franchise's first receiving "triple crown ...