What seemed a moment of unscripted joy had a commercial side to it - so what are the rules and what has been the reaction?

Mohamed Salah scored to make it 4-1 to Liverpool against Tottenham in what is turning into an absolute thrashing at Anfield this afternoon.At the time of writing, the Reds are 5-1 up and cruising

Mohamed Salah celebrated a goal at Anfield on Sunday by taking a selfie with a Google Pixel phone - a move which has split opinion in the world of sports marketing

Liverpool’s Premier League coronation has been delayed after second-place Arsenal drew 2-2 with Crystal Palace to keep the title race alive for a few more days at least.

The 2024/25 Premier League title race is sooooo last week. Now it’s all about 25/26. Will it finally be Arsenal’s year? Liverpool crowned themselves as champions by battering Tottenham on Sunday. They are yet to get their hands on the trophy, but we’re already looking ahead to next season.

The celebrations are only just beginning after Liverpool officially became the Premier League champions on Sunday, but as one title race comes to a close, the countdown begins for the start of the next title race.