TikTok user Hobbitparty, who herself tried out the “Republican makeup” trend, refers to the look as outdated — perhaps a commentary on the party’s views being a thing of the past. These days, what’s trending in beauty (largely proliferated by Gen Z users on TikTok) is a more refined, natural look that plays up one’s unique features.

From the moment in late 2024 that Pantone announced it's 2025 color of the year, the ultra-wearable shade mocha mousse, and Pinterest predicted everything from fragrances to nails