One model is white, but the other, Project Kennan, is all-black and features what appears to be a dedicated Xbox button in the top left of the device.

It’s a black version of the otherwise almost identical white ROG Ally 2, with a small button in the top-left corner bearing an engraved Xbox logo. That button is blacked out on the regular ROG, though will likely be replaced or removed in its production version.

It might sound like the beginnings of a cheesy meme, but Microsoft 's "this is an Xbox" strategy is now in full swing. Not only is the gaming giant pushing to transform its brand into a platform, but it has even just given players a reason to play Game Pass on gaming handhelds and other devices by increasing its console prices.