Co-created with a dedicated team and accompanied by a behind the scenes film, H&M wants to show how generative AI can be used to amplify and elevate a creative process. “We’re exploring emerging ...

H&M is opening its first shop-in-shop at Galeries Lafayette Paris Haussmann today, with a 63-square-meter... Looking to the vitality of summer and sculptural artistry, the H&M Studio Pre-Summer 2025 ...

Looop opens to the public in one of our Drottninggatan stores in Stockholm on October 12. This is the first time this garment-to-garment recycling system is shown in store by a fashion retailer and ...

“We have looked at clothing rental for quite some time and are so happy to for the first time soon offer fashion fans the possibility to rent some stunning pieces from our Conscious Exclusive ...

HIGH FASHION MEETS VIRTUAL FANTASY IN H&M’S LATEST INNOVATION STORY H&M is proud to present the latest drop in its Innovation Stories initiative, an all-eyes-on-me collection that explores the ...

H&M Move is on a mission to democratise movewear and get the whole world and everybody moving. While inspiring people to move and breaking down barriers to sport is one part of the brand formula, ...

This is an important part of our mission to make sustainable fashion and design available for everyone today, tomorrow and for generations to come. When it comes to cotton, 95% of the cotton H&M group ...

H &M and Charli xcx have always embraced a vision that welcomes all – and, in that spirit, everyone was invited to watch. An alert for the gig was shared on social media and in select H&M stores. The ...

This special destination store focuses on offering the most fashion-forward womenswear, including a handpicked curation of H&M’s most elevated designs and innovative pieces, alongside accessories and ...

H &M’s in-house design team, responsible for exclusive collections including H&M Studio, created the custom looks inspired by this year’s Costume Institute exhibition “Sleeping Beauties: Reawakening ...

Named semi-finalists for the 2024 LVMH Prize and finalists for the 2023 CFDA/Vogue Fashion Fund, Ev Bravado and Téla D’Amore are known for their carefully crafted pieces, expert garment distressing ...

H&M Move and Women Win team up to promote gender equity through sports Activewear brand H&M Move and the non-profit Women Win have entered a partnership to promote girls’ and women’s empowerment ...