Gen Z is burning out on gamified brand experiences, and marketers should shift to untracked and emotionally resonant ...

Rising stars of media buying talk what's exciting in media, change needed in the industry and advice for advertisers.

Media companies are prioritizing time spent and audience engagement over traffic and subscriber growth to drive loyalty and retention.

TBWA\Media Arts Lab and director Goh Iromoto’s film shows a new way of preserving life’s precious moments on Apple Vision Pro ...

BarkleyOKRP has a new CEO and leadership team.

See Huggies’ cute spot with Giannis Antetokounmpo and his daughter and a new punctuation mark to fight AI writing.

Elite runner Tim Tollefson plays a caveman in a new spot from Forsman & Bodenfors that playfully spans all of human history.

Olive Garden selected Havas Media Network as its new agency of record for its U.S. planning and buying business.

Among this month’s highlights, Lunchables and Mountain Dew bring back classic songs and jingles, while Life360 crafts a musical about parental fears.

Rebranding GroupM to WPP Media is a step in the right direction for the holding company, according to sources.

Roku is shifting its sales strategy as the meaning of the upfront marketplace changes and marketers grapple with an ...

Telecom teams up with the National Gallery of Victoria and artist Sam Jinks to build on a 40-year partnership with ...