The retailer race is heating up for both ad inventory and consumer viewing signals. With CTV viewership continuing to rise and ad dollars shifting to streaming, major players like Amazon and Walmart ...

Sustainability and DEI received noticeably less airtime this year. Rising political sensitivities, especially in the U.S., are driving brands to refocus on safer topics like performance and efficiency ...

As Connected TV (CTV) continues to gain traction, a fundamental shift is taking place in how brands approach advertising. The convergence of storytelling, data, and performance measurement is ...

We are all familiar with the statistics: over 70% of all purchases are made in-store. European retail media spending is set to reach €25 billion by next year. Retailers such as Tesco, Iceland, Co-op, ...

The practical aspects of global expansion, such as managing currencies and setting up technical infrastructure, cannot be overlooked. Companies will need to pay more attention to the complexity of ...

Why rethinking where you start can transform where you end up Every brand needs a reset moment from time to time. This reset needs to be more adaptive, more audience-led, and more culturally in tune.

In an industry obsessed with speed and innovation, 2025 presents a crucial moment for reimagining the creator economy. AI has entered the scene as both a disruptor and an enabler, redefining the ...

In this episode, we sit down with James Trowman Partner and General Manager at The Frameworks, a specialist B2B marketing agency recently crowned with six Telly Awards and proud new status as an ...

Digital marketing is powered by fossil fuels. It’s time we started counting the clicks that cost the planet. At first glance, a display ad looks harmless. A few pixels, a flicker of colour, a passive ...

Gen Z and younger Millennials see through traditional marketing, which has lost its appeal. They’re exhausted from corporate fluff and crave brands that get real and in tune with internet culture.

In 2024, artificial intelligence profoundly changed the way advertisers approach their craft. No longer just a tool for speeding up processes or automating tasks, AI became a central player in shaping ...

As AI becomes integral to marketing and customer service, businesses face a paradox. On the one hand, consumers are enjoying improved convenience, personalization, and efficiency. On the other, AI ...