We spoke to Influencer Marketing Lead Danielle Ito to find out how Notion approaches B2B marketing and how the team measures ...

Their focus on glamour and aspiration makes luxury brands a natural fit for social media. For a while, it was enough to show off products and launches, with high production ...

LinkedIn has long been known as the go-to social platform for hiring and job searches. In recent years, however, it has developed into a channel where companies can blend product and brand updates ...

As an industry, marketing is having a bit of an identity crisis,” said Katie Martin, Senior Marketing Excellence Manager at ...

Improving customer retention benefits businesses – but despite this, few organisations seem to have mastered the art of keeping a customer. Brands obsess over metrics, tracking clicks, churn rates, ...

About Tereza Litsa Tereza Litsa is an award-winning marketing consultant and LinkedIn strategist with 12 years of experience working with brands, agencies, and nonprofits. You’ll usually find her ...

Abi Hough is a consultant UX Research Analyst and Writer with over two decades of hands-on experience shaping accessible, high-performing digital products. She’s led hundreds of research studies ...