Birla Opus Paints, housed under Aditya Birla Group’s Grasim Industries, launched its new brand campaign, a heartfelt national ...

According to Al-Qassab, Dom Hyams, global client director at Purple Goat Agency, was unable to access the stage in the Palais ...

The cricketer seeks exclusive rights to ‘Captain Cool’, as celebrity trademarks become essential assets in brand-led ...

From teary posts to trending causes, marketers now trade in emotion. But in the attention economy, Interbrand India and South ...

The curtain fell on the Cannes Lions International Festival of Creativity 2025 yesterday, marking a strong showing by Indian ...

The two FMCG majors swap sweet jabs over shelf space and social messaging—proving DEI can still spark strategy, not just slogans.

Aalap Desai is a notable exception in the advertising world, where ideas often eclipse the people who create them. He is recognised not only for his creative genius but also for his profound belief in ...

Our weekly roundup of the latest appointments and account wins news from Realme, Actimedia PR & Digital, WeCraft Studio, ...

Folding logos into logos is not leadership. It’s delay dressed as design. The next chapter doesn’t need smoother transitions.

It takes a humorous yet strategic turn on the traditional wedding cash, replacing it with something far more valuable in ...

WPP’s Global CCO on zero mentality, AI acceleration, creative reinvention and why the ad industry should finally start ...

As AI tools become increasingly essential in creative workflows, an independent initiative backed by Springboards has ...