Most B2B marketers in the US and Europe are concerned about geopolitical tensions and they are adjusting their budgets because of these concerns, according to recent research from Plural Strategy ...

Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, according ...

Some 63% of Americans say they use Reddit as a search engine regularly, according to recent research from Adobe Express. The report was based on data from a survey of 1,012 people in the United States ...

When it comes to content formats, effectiveness in driving conversions tends to vary depending on the stage of the buyer's journey. For example, infographics are often great for capturing attention at ...

Catch up on select AI news and developments from the past week or so (in no particular order): Microsoft turns 50 and announces major Copilot upgrades. During its 50th anniversary, Microsoft unveiled ...

Catch up on select AI news and developments from the past week or so (in no particular order): Sam Altman says OpenAI's capacity constraints will delay product releases. OpenAI CEO Sam Altman ...

Social media marketing is the most in-demand skill for marketers on LinkedIn, according to recent research from the professional social network. The 2024 Global Marketing Jobs Outlook was based on ...

Business professionals say the top generative AI-related risks that they're trying to mitigate at their firms are related to inaccuracy and cybersecurity, according to recent research from McKinsey & ...

Catch up on select AI news and developments from the past week or so (in no particular order): Apple Unveils 'Apple Intelligence' with OpenAI Partnership. Apple announced a partnership with OpenAI to ...

Fully 71% of CEOs say they would give their CMO's performance a grade of "A" or "B," according to recent research from Boathouse. The report was based on data from a survey conducted in January 2025 ...

Do people think it's creepy or cool when they have brand interactions such as receiving a promotion right after visiting a business's website? To find out, Marigold conducted a survey between ...

Catch up on select AI news and developments from the past week or so (in no particular order): Apple eyes AI-powered search alternatives, threatening Google's dominance. Apple is reportedly exploring ...