Chinese retail giant Temu – a major advertiser on Meta and Google – is cutting back on ad spend in the United States because of punishing tariffs on Chinese exports, resulting in a nosedive in the app ...

Explores the opportunities in Gen AI to amplify human creativity in advertising, in partnership with TikTok. Generative AI makes adapting campaigns for different markets easier by tweaking the ...

The US media brands which are the most reliant on advertising may see revenue declines of up to 4% as tariffs bite, according to a report by Citi Research.

The campaign played a major role in helping lead P&O Ferries back towards future profitable growth, laying the foundations that can continue to grow the P&O Ferries brand and the ferry market at large ...

Apple’s annual “Shot on iPhone” Lunar New Year campaign film tells a personal story of a young girl’s journey teased by classmates as "Garlic Nose" against the backdrop of a hyper-idealized, ...

In Pakistan's high-stakes real estate sector, rife with "dream merchants" peddling false hopes, trust is rare, reserved for titans and state-backed entities like DHA, Emaar, and Bahria. District One ...

In the realm of hair care, traditional onion-infused oils held the belief of nourishing the roots deeply, while shampoos were limited to surface cleansing. This created a void in the market, ...

The 2SLGBTQIA+ community and their allies feel that brands are "rainbowwashing" by tokenizing rainbows during Pride with no real action. BMO understood that surface-level gestures don't create ...

In an enormously regulated and low-interest category like financial services, there are very few ways to differentiate yourself beside brand, and those who do this best have well-established vehicles.

Time to push the conversation once again to the forefront. White Ribbon's focus is systemic & societal issues leading to gender-based violence and toxic masculinity and identifying actionable steps ...

In Pakistan, women empowerment often narrows to rights-advocacy, missing underlying issues. Lifebuoy's approach went beyond, addressing core problems. Recognizing the dire lack of role models due to ...

Durex addressed Pakistani consumers' discomfort in purchasing contraceptives by utilizing Daraz and Pandamart. Our e-commerce-centric campaign maximized each platform's strengths to boost awareness ...