The EU has issued fines of €200m to Meta and €500m to Apple for breaches of the Digital Markets Act, the first application of new rules that come amid escalating political tensions between Europe and ...

Google, currently embroiled in several major antitrust cases, will be even quieter about its cookie alternatives, according to a new announcement; it looks like cookies are here to stay for the ...

Carling Black Label, a beer brand owned by AB InBev, revitalised local soccer enthusiasm and drove brand growth in South Africa with its "Fak'Ugesi" campaign, aimed at reigniting fan passion.

Campaigns with a 50:50 split between brand and performance deliver the strongest effect on both short- and long-term business metrics. For shorter campaigns (1-4 weeks), the effects observed were, on ...

Mucinex has slowly been losing market-share to store-brand products. As Millennials and Gen Zs are twice as likely to switch to store-brand OTC products as 55+ consumers, Mucinex needed to ...

Ad spend against news content is in decline across channels. Despite high audience interest, serious news stories are frequently unmonetised due to blunt keyword blocklists deployed by brands ...

Holistic Inclusivity: KFC Pakistan's approach spans education and workforce integration, with over 250 deaf team members and partnerships providing cutting-edge education to 2100+ deaf students. Sales ...

The key to success is to move from a fragmented approach to a unified go-to-market model that presents a coherent, consistent experience to buying groups from brand to demand, no matter where they are ...

Explores the opportunities in Gen AI to amplify human creativity in advertising, in partnership with TikTok. Generative AI makes adapting campaigns for different markets easier by tweaking the ...

PedidosYa, a food delivery brand, aimed to deepen its connection with consumers in Argentina by becoming a beloved brand through its sponsorship of the men's National Football team during the Copa ...

Buying new ERP (Enterprise Resource Planning) software is considered the corporate equivalent of root-canal surgery: potentially painful and excruciatingly expensive. By using Generative AI in our ...

Carnival bookings were primarily coming from returning guests, stalling growth potential. Our Response: To meet our booking goals, we needed to convince travelers outside of the category to begin ...