Sydney Sweeney is without a doubt one of the most sought-after actresses in Hollywood, as she has several TV and film projects in the works. Additionally, she’s been making business moves, and one of them has been at the center of much discussion.

On Friday, 5,000 bars of Sydney’s Bathwater Bliss, made by soap maker Dr. Squatch out of the a bath the actress took for the company in a 2024 ad, sold out immediately online. In the next 24 hours, the bars sold for more than 30 times that on the secondary market.

Sydney Sweeney's soap went on sale Friday and sold out within seconds, leaving customers to complain of long checkout waits and a crashed website.