News

Unilever Buys Dr. Squatch for $1.5 Billion to Boost Men’s Grooming Portfolio
Unilever PLC (NYSE:UL) ranks among the best FMCG stocks to buy. On June 23, Unilever PLC (NYSE:UL) declared that it has ...
Unilever buys Dr. Squatch, viral brand that sells Sydney Sweeny bathwater soap — but there are challenges | Explained
Dr. Squatch has gained huge popularity among GenZ men with its range of products and collaborations. Most recently, the brand ...
The Financial Express on MSN6d
Unilever bets big on GenZ to buy Dr. Squatch for $1.5B – Is Sydney Sweeney’s bathwater soap coming to India next?
Dr. Squatch, best known for its cheeky, irreverent ads and celebrity-driven campaigns, has gained cult-like status among ...
What does Dr Squatch acquisition say about Unilever’s big turnaround?
Fernando Fernandez has wasted little time in pushing Unilever ’s strategic expansion in the higher-margin beauty and personal ...
Deccan Chronicle2d
Unilever Buys Out Company Selling Sydney Sweeney’s Bathwater Soap
The soap which was sold exclusively on Dr Squatch’s website for only $8, caused so much demand that the website crashed.
Company selling Sydney Sweeney's bathwater soap sold for $1.5 billion; but actor won't make a dime from it; here's why
Dr Squatch, an American company that shot to fame for selling Sydney Sweeney's bath water in a soap, has been acquired by ...
Marketing Week6d
Unilever’s personal care CMO on upskilling marketing for ‘social-first’ future
Moving from a focus on TV ads to an influencer-first strategy means Unilever is on a mission to upskill its marketing teams.
Insider Monkey6d
Unilever Buys Dr. Squatch for $1.5 Billion to Boost Men’s Grooming ...
Unilever is paying $1.5 billion (1.09 billion pounds) for the deal, according to the Financial Times. Dr. Squatch is a personal care brand that specializes on natural grooming products for men.