First, the company shifted away from the “SE” branding after nearly a decade. Then it priced the budget phone higher than expected at $599 – a notable jump from the $429 iPhone SE.

Elon Musk Steps Up Efforts to Cull Federal Work Force Mr. Musk said federal workers must summarize their accomplishments for the week or be forced to leave, borrowing a tactic he used at his ...

When 5G debuted with the iPhone 12 lineup, Apple introduced a sneaky new pricing tactic. Apple would list iPhones ...