Audi has become a global symbol of innovation, precision engineering, and cutting-edge design. But how did this German ...

Audi's story is one of resilience, innovation, and visionary engineering. In this video, we dive deep into the origins of the ...

August Horch's name has been often linked to talk of an ultra-luxury, stretched version of the range-topping Audi A8 L sedan, either as a sub-brand or a standalone brand of its own. Related Story ...

The name Audi is officially adopted for a new car company on April 25, 1910, by August Horch, an engineer who first went to work for Karl Benz, first in an engine assembly department and later as ...

In June 1932 Audi, DKW, Horch and Wanderer merged to form Auto Union AG, the new company’s logo was four interlinked rings, ... August Horch’s words still ring true.

More than a century ago, the German auto pioneer August Horch lent his name to two fledgling automakers. In 1899, Horch, the 31-year-old head of the motor vehicle department at Karl Benz's firm in ...

You see, August Horch not only founded Horch, but he was also the founder of Audi. In 1909, Horch was forced out of his own company with the support of the company's board.

AUDI AG can look back on a very varied and often turbulent history. Before the end of the 19th century, August Horch established a company known as Horch & Cie. Motorwagen Werke in Cologne. In 1902 he ...

The Horch name comes from Audi founder August Horch. He started the Horch brand in 1904 but quickly ran into financial troubles and left to start the original iteration of Audi in 1910.

You have August Horch to thank for Audi. ... But it was Horch whose name, translated into Latin, became “Audi.” The last Horch was built in Ingolstadt in 1953, and Audi wanted to find it.

Citing Audi insiders, Automotive News reports “the most powerful version of the A8 will be available with Horch badging when the car is freshened in two or three years.” Will it be the W12 or ...