Audi has become a global symbol of innovation, precision engineering, and cutting-edge design. But how did this German ...

Audi as we know it today has been around since 1964 when Volkswagen acquired Auto Union GmbH from Daimler-Benz, but its story ...

August Horch's name has been often linked to talk of an ultra-luxury, stretched version of the range-topping Audi A8 L sedan, either as a sub-brand or a standalone brand of its own.

You see, August Horch not only founded Horch, but he was also the founder of Audi. In 1909, Horch was forced out of his own company with the support of the company's board.

Say his name and literally you have the name Audi, a Latin translation for August Horch’s last name, a Saxon expression that means “listen to me” in Horch’s native Germany.

The Horch name comes from Audi founder August Horch. He started the Horch brand in 1904 but quickly ran into financial troubles and left to start the original iteration of Audi in 1910.

You have August Horch to thank for Audi. A former engineer for Karl Benz, Horch started the second oldest company of the original four companies that merged to form Auto Union (the first was ...

Horch has long slipped from the memory of most car buyers, though it's actually an important part of the Audi story. It was established in 1899, named after co-founder August Horch; after legal ...

With its long hood and the rearward opening doors, the skysphere is loosely modeled on the Horch 853 roadster of the 1930s. Founded in 1904, Horch was Audi founder August Horch’s first car company.

The name Audi is officially adopted for a new car company on April 25, 1910, by August Horch, an engineer who first went to work for Karl Benz, first in an engine assembly department and later as ...

AUDI AG can look back on a very varied and often turbulent history. Before the end of the 19th century, August Horch established a company known as Horch & Cie. Motorwagen Werke in Cologne. In 1902 he ...

More than a century ago, the German auto pioneer August Horch lent his name to two fledgling automakers. In 1899, Horch, the 31-year-old head of the motor vehicle department at Karl Benz's firm in ...