Explore the history of BMWs iconic ad slogan, The Ultimate Driving Machine, and its impact on brand identity and sales.

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One company that falls into this category is BMW. Last September CEO Norbert Reithofer hinted that the possible creation of a forth brand to mesh with BMW, Rolls-Royce and MINI is in the company's ...

The original logo had been designed long before these ads ran, but as pointed out by Fred Jakobs, archive director at BMW Group Classic, the brand did little to correct these assumptions. “For a long ...

BMW is lining up an all-electric version of the X5 for 2026 – as the first of six new models to launch in the next three years. The move will see the German brand’s SUV line-up completely ...

The BMW Group reached almost 2.451 million deliveries worldwide across its namesake BMW brand and the British MINI plus Rolls-Royce marques, a performance impacted by recall problems and "subdued ...

For 2022, Tesla finally bested BMW, becoming the top-selling luxury brand. Tesla managed to move a whopping 491,000 vehicles ( according to Automotive News’s estimates), besting BMW by more than ...