Nigeria 39;s carbonated drinks market has long been dominated by Coca-Cola, a global beverage behemoth with a strong brand presence, extensive distribution network, and a deep understanding of ...

As consumers increasingly reach for better-for-you options, the beverage giant is entering a market dominated by brands like ...

When James Quincey became CEO of Coca-Cola in 2017, soda had broadly been in decline over its health effects. The beverage giant was embarking on an effort to diversify its reach beyond the sugary ...

I’d take the old Coca-Cola ads over this tripe any day. But what’s most interesting is how the ad scorecard for this event is actually a very instructive barometer in some ways for how various ...

In early 2025, a rumor that Coca-Cola called U.S. Immigration and Customs Enforcement agents on its own immigrant employees began spreading on social media. These claims were not based in credible ...

Winter sales were low. 🎁 They needed to attach Coke to Christmas. 🎅 The solution? Santa Claus. This MagnatesMedia deep dive reveals: 🔹 Did Coke actually "invent" modern Santa? (Hint: No, but they ...

Advertising space is at a premium and hugely expensive. The price of a 30-second commercial during Super Bowl LIX is an eye-watering $8 million - up a million dollars from last year. Commercials ...

Coca-Cola is debuting a new flavor – and it's got a hint of citrus in it. Coca-Cola Orange Cream will be available nationwide starting Feb. 10, the Atlanta-based soda company announced on Monday ...

Coca-Cola is likely hoping the recognizable "Simply" brand will help the new soda quickly establish itself, against Poppi and Olipop, the two prebiotic-packed soda startups that have attracted a loyal ...