As consumers increasingly reach for better-for-you options, the beverage giant is entering a market dominated by brands like Poppi and Olipop.

Atlanta-based Coca-Cola is the latest company to join the trend of sodas marketed for their health benefits. On Tuesday, Coke announced Simply Pop a new juice-based soda to rival powerhouse competitors like Olipop and Poppi.

Coca-Cola enters the prebiotic soda market with Simply Pop: a move projected to take the fast-growing category to the next

Coca-Cola is likely hoping the recognizable "Simply" brand will help the new soda quickly establish itself, against Poppi and Olipop, the two prebiotic-packed soda startups that have attracted a loyal fandom in their few short years of existence.

The soda giant has been paying attention to the rising interest in prebiotic sodas and created a new line of sodas with a mix of fruit juices and prebiotic fiber under its Simply

Coca-Cola is launching a prebiotic soda brand called Simply Pop, taking on upstarts Olipop and Poppi. Starting in late February, consumers on the West Coast and in the Southeast will be able to try Coke’s iteration of the trendy drink.