It's the end of a popular perk for travelers. Southwest Airlines announced it will start charging customers a fee to check bags for flights booked on May 28 or later.

After five decades, the airline is eliminating free checked bags for most passengers. For more than five decades, Southwest ...

Canada's major food retailers have all rolled out new marketing strategies in recent weeks to meet a newfound demand for ...

Frequent flyers woke up to some turbulence on Tuesday morning. The iconic “Bags fly free” slogan for Southwest Airlines is being retired.

After announcing it would start adding bag fees, is Southwest catching up to its competition or is it losing its uniqueness?

Southwest Airlines is being mocked and compared to Spirit Airlines after announcing the end of its free bag policy for most ...

Digital Silk continues to help New York businesses redefine their market position with a focus on cutting-edge branding, high-performance web design, and digital marketing. Whether through custom ...

In an increasingly competitive telehealth weight loss market, thoughtful and transparent branding is critical.

PR is a long-term strategy focused on building relationships, shaping public perception and positioning your brand for ...

People like to create nicknames like Tarzhay and Mickey D’s for brands they love. But that doesn’t mean companies should use them in marketing.

It's crucial to have a clear understanding of the company's identity.If your brand is for everyone, who truly connects with it?

Modern consumers see around 5,000 advertisements every day in our crowded marketing world. Branded items cut through this ...