It's crucial to have a clear understanding of the company's identity.If your brand is for everyone, who truly connects with it?

At Ad Age’s NextGen Marketing Summit, creator Achieng Agutu; Julian Andrew, founder of Talentiish; and Shreya Mukherjee, chief strategy officer for MSL U.S., discussed how marketers can better ...

Modern consumers see around 5,000 advertisements every day in our crowded marketing world. Branded items cut through this ...

It's the end of a popular perk for travelers. Southwest Airlines announced it will start charging customers a fee to check bags for flights booked on May 28 or later.

BOSTON — David Pastrnak had one goal and assisted on Pavel Zacha’s winner as the Boston Bruins scored three times in the ...

Frequent flyers woke up to some turbulence on Tuesday morning. The iconic “Bags fly free” slogan for Southwest Airlines is being retired.

As businesses expand beyond their hometown markets, maintaining an authentic connection to their local roots can become a challenge. Growth — especially on a national or global scale — often brings ...

Southwest Airlines is being mocked and compared to Spirit Airlines after announcing the end of its free bag policy for most ...

As President Donald Trump works furiously to fix the ailing economy in his second term, one would assume that most businesses ...

KrisFlyer, Singapore Airlines' frequent flyer program, has been named the official lifestyle rewards partner of the highly ...

In today’s competitive market, customized aerosol packaging has become a powerful tool for brands to stand out and create ...