“Press-ons allow for flexibility, enjoying the designs you want, when you want with zero commitment,” Gracie J, a celebrity ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Bobbi Brown revealed the five products she deems her heroes. She bundled them in a kit for her brand, Jones Road Beauty, ...

You can stop cringing every time you add a bottle of Olaplex or Glossier Cloud Paint to your cart — because these cheaper ...

We've asked 20+ Drag Queens for their makeup recommendations as we head into Mardi Gras. Here's what the divas will be using this year!

Dedicating time to blend your eyeshadow properly can elevate your entire makeup look, bringing out the youthful sparkle in ...

Whether it’s a Hollywood icon’s go-to hydration hack or a supermodel’s skincare staples, these expert-approved secrets ...

All the experts agree that fluffy eyebrows are here to stay, but the 2025 variation is not so stiff or shiny. It’s a much ...

Founder Raul Lopez collaborated with the beauty brand on a limited-edition artistry bag and beauty looks at their NYFW show.

The ad bowl at Super Bowl LIX managed a chuckle or three with appearances from Meg Ryan, Billy Crystal, Seal, Jeremy Strong, ...

That’s why it’s always a delight to come across those ever-so-rare skin care, hair, nail or makeup products with more than 100,000 reviews that still manage to have more than ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...