Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not ...

When marketing and corporate communications operate as one, they become the trust engine that protects brands, businesses and ...

A Boca Raton jewelry store’s claim of hosting an aquarium sparked controversy after a viral TikTok highlighted misleading ...

Ethan MacLean, 20, of Sydney River, and Brooke McDonald, 19, of Howie Centre launched Elevate Media in April. MacLean ...

Tired of wasting money on digital marketing that doesn't work? You're not alone. Many businesses launch websites, run ads, ...

Amanda Hughes, a social media mentor based in North Ayrshire, has been awarded Social Media Marketing Specialist of the Year ...

When advisors fail to follow up on a PR or marketing activity, then it very well may end up becoming a waste of money. To ...

Moving from a focus on TV ads to an influencer-first strategy means Unilever is on a mission to upskill its marketing teams.

New research from Virginia Commonwealth University challenges the long-held business assumption that companies perform best ...

A Bradford University professor is helping UK businesses to inject humour into their marketing. PR, social media and ...

In today's fast-paced digital landscape, effective social media marketing demands more than just eye-catching visuals or aggressive advertising, it calls for authentic storytelling. As brands navigate ...

From mCaffeine’s Powdered Coffee Body Scrub to Laneige’s Lip Sleeping Mask, brands are seeing user reviews building early ...