Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not ...

When marketing and corporate communications operate as one, they become the trust engine that protects brands, businesses and ...

A Boca Raton jewelry store’s claim of hosting an aquarium sparked controversy after a viral TikTok highlighted misleading ...

Ethan MacLean, 20, of Sydney River, and Brooke McDonald, 19, of Howie Centre launched Elevate Media in April. MacLean ...

Firms do not want to go blindly into the social media world, they should develop a social media plan which helps them set ...

Social media marketing has come a long way. What worked in 2018 (posting frequently and chasing likes) is now almost irrelevant. With algorithm changes, user behavior shifts, and rising ad costs, ...

Amanda Hughes, a social media mentor based in North Ayrshire, has been awarded Social Media Marketing Specialist of the Year ...

Moving from a focus on TV ads to an influencer-first strategy means Unilever is on a mission to upskill its marketing teams.

Social media is no longer just a branding tool, it’s a core part of customer acquisition, engagement and sales. As competition intensifies and organic ...

Roughly 300 million Americans use social media, and over half of American adults get some form of news update from these ...

When advisors fail to follow up on a PR or marketing activity, then it very well may end up becoming a waste of money. To ...