At its core, consumer behavior is an act of studying a specific type of people—consumers. Neuromarketing has the potential to overtake, or perhaps, succeed in the field of consumer behavior.

As we enter 2023 and try to figure out what consumer behavior is going to be like and how it will impact both retail and the larger economy, it’s worth taking a look at where consumers left off ...

The U.S. economy contracted in the first quarter for the first time in three years, data on Wednesday showed, and consumer spending—which accounts for more than two-thirds of the economy—grew ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour ...

The UK Consumer Trends Index of 2023 highlights a significant shift in consumer behaviour and brand dynamics within the UK over the past three years.

The field of neuromarketing, sometimes known as consumer neuroscience, studies the brain to predict and potentially even manipulate consumer behavior and decision making. Over the past five years ...

Porter, M. E. "Consumer Behavior, Retailer Power and Performance in Consumer Goods Industries." Review of Economics and Statistics 56, no. 4 (November 1974): 419–436 ...