Donna Speciale has long been one of the advertising industry's most powerful executives, but over the years, there have been ...

Super Bowl commercials have always been the most expensive real estate on TV, and this year is no different. A 30-second spot during the Kansas City Chiefs vs. Philadelphia Eagles showdown has set a ...

Google TV is packed with ads. From algorithmic TV recommendations to sponsored content to straight-up commercials for video games, the home screen on Google TV is half app launcher, half ...

Based on industry data, Mahomes and the Kansas City Chiefs dominated appearances in TV ads during NFL games this season.

The 2024 game racked up estimated ad revenue of about $550 million for in-game placements, according to GroupM, WPP’s media investment group.

Nope, there’s nothing wrong with your TV—that was an ad you just ... the standard Amazon Prime Video plan comes with ads. Looked at another way, current Amazon Prime subscribers are now ...

Is there really a difference between TV ads and online video ads? If you ask consumers, the answer is a resounding yes: 63% of consumers say they trust the ads they see on television, whereas just 48% ...

Google concluded, in the study published Wednesday to coincide with Advertising Week Europe in London, that at current spend levels, "YouTube delivers a higher return on investment than TV in 77% ...

Even subscribers to ad-supported tiers are driven there in part by the fact that commercial loads are smaller when compared to what is seen on traditional TV. One of the biggest concerns in ...