With the right technology and strategy, marketing leaders can now demonstrate exactly how creator partnerships drive business ...

KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes.

The companies that get this balance right will not only build trust but also future-proof their marketing strategies.

The federal government on Wednesday, said the ongoing shift to digital trade, under the African Continental Free Trade Area (AfCFTA), presents an enormous opportunity for Nigeria, targeting full ...