With marketing spending expected to reach historic highs, it’s important for marketers to ensure that every dollar invested ...

The marketing trends of 2025 offer immense opportunities for innovation. From embracing AI to rethinking personalization and ...

Genomic cancer predisposition tests should be done with professional counseling, and the FDA should implement safeguards for ...

Tracking price sensitivity over time will give you a dynamic pricing strategy that responds to any fluctuations in customer buying behavior. So, what is price sensitivity? Price sensitivity describes ...

Through adjustments to taxes, duties, and subsidies, it can alter the cost of goods and services, shaping consumer behaviour and overall economic dynamics. Income Tax Changes: Adjustments to tax ...

If sold after 1 year from purchase date, long term capital gain tax will be applicable. Current tax rate is 12.5%, if your total long term capital gain exceeds 1.25 lakh. Any cess/surcharge is not ...

If sold after 1 year from purchase date, long term capital gain tax will be applicable. Current tax rate is 12.5%, if your total long term capital gain exceeds 1.25 lakh. Any cess/surcharge is not ...

Beyond their buying power, Black consumers are setting digital trends and leading engagement. Black audiences spend 32 hours on apps and websites on their smartphones and tablets. As some ...

To provide a comprehensive introduction to the specialist concepts and paradigms in consumer insights research and their role in contemporary marketing practice. To develop advanced empirical skills ...

The Consumer Insights Tracker is the FSA’s monthly tracking survey that monitors changes in consumers’ behaviour and attitudes in relation to food. Each month, the survey is conducted with ...

(RTTNews) - Revised data released by the University of Michigan on Friday showed consumer sentiment in the U.S. unexpectedly deteriorated by more than previously estimated in the month of January.