It's Auburn vs. Duke, other 1-seed possibilities and teams with the most at stake in their conference tournaments as Champ Week heats up.

How did a longtime football powerhouse emerge as a dominant force in basketball? Inside how hoops became the main attraction ...

Chris McIntosh told lawmakers that Badgers athletes aren't asking to be employees. Here's more of his testimony to a House ...

NCAA analyst Robin Lundberg was quick to comment on Breanna Stewart’s John Cena-themed comments on UConn’s Paige Bueckers.

This is the last Bubble Watch of the regular season. There are ten bubble games this Saturday and unlike last weekend, every ...

The EDO study also found that retailers like SKIMS, Fabletics, Bombas, Vuori, and Athleta ranked among the most effective ...

TV viewership for women’s sports surged 131% in 2024, fueling a 56% year-over-year increase in ad impact, according to a new report from TV outcomes company EDO. From NCAA basketball, lacrosse, and ...

"Postseason Kobes," the Duke Blue Devils women's basketball team wrote on X as it revealed the team's latest kicks from Nike.

To celebrate its ninth year as the NCAA's Official Hotel Partner, Marriott Bonvoy is offering 134 lucky members a chance to ...

Auburn basketball has been arguably the best team in the country all season, but that doesn't mean it is bulletproof.

Track Olympians Gabby Thomas and Nikki Hiltz joined WNBA legend Sue Bird and FIFA World Cup champion Megan Rapinoe for 'A ...