In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

Warner Bros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used ...

Discovery thinks HBO has some pretty ... to keep boldly iterating its strategy and approach — leaning heavily on consumer data and insights — to best position itself for success.” ...

Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Discovery's (WBD) streaming service Max will be called HBO Max starting ... iterating its strategy and approach—leaning heavily on consumer data and insights—to best position itself for ...

First, it was HBO Max. Then it was ... to keep boldly iterating its strategy and approach – leaning heavily on consumer data and insights – to best position itself for success.” ...