Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and brand clarity.

Charter Communications has offered to acquire Cox Communications, a $34.5 billion merger that would combine two of the top ...

WBD noted that returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness ...

Gunnar Wiedenfels told an investors conference "there’s a lot more openness to discuss the options" ahead for additional ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Warner Bros. Discovery will revert the name of its streaming service to the original HBO Max, which says a lot about how much ...

WBD’s streaming service ‘Max’ is ‘HBO Max’ again, and the internet mocked the seemingly pointless change with memes.

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...