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Max streaming service is reviving HBO name

Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name change for the app in the last decade.

The Wall Street Journal on MSN · 2d

Warner’s Streaming Service Has New Name: Its Old One. Meet ‘HBO Max.’

Discovery is rebranding its streaming service to “HBO Max.” Again. The entertainment company said Wednesday that it would return to the service’s original moniker from its 2020 launch. It dropped the HBO in 2023,

USA TODAY on MSN · 1d

Streaming déjà vu: Max is going back to the name HBO Max

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

Observer5h

Dropping HBO Was a Mistake, and Warner Bros. Discovery Isn’t Afraid of Admitting It

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and brand clarity.

NewscastStudio11h

TV’s identity crisis: Biggest trends from 2025’s upfronts and NewFronts

Warner Bros. Discovery stunned the crowd at the Theater at Madison Square Garden with the announcement that its streaming ...

1don MSN

Sony's niche streaming app just knocked a major player out of the top 10

Crunchyroll surpasses Starz in subscribers, showing value in niche content and dedicated offerings. Peacock offers a $25 ...

3 underrated HBO Max movies you should watch this weekend (May 16-18)

This weekend, watch one of these three movies on HBO Max: a South Park documentary, a wild neo-noir, and a mystery romance.

TheWrap2d

HBO Max’s Latest Rebrand Gets Dragged on Social Media, but the Streamer Has Jokes Too

Warner Bros. Discovery ignited a wave of social media reactions Wednesday when it announced it was changing the name of its streaming service, Max, back to its previous name, HBO Max. The platform ...

New York Post2d

Warner Bros. rebrands Max— formerly HBO Max — back to HBO Max

Getty Images Even Ted Sarandos, co-CEO of streaming industry leader Netflix, called the move a surprise. “I would have never guessed HBO would have gone away. They put all that effort into one ...

Sportskeeda2d

Max is out, HBO Max is back: Warner Bros. reverses rebrand

Warner Bros. Discovery has announced that its streaming platform will revert to the name HBO Max, replacing the Max branding ...

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