For Broccoli and Wilson, Bond was more than IP; it was a legacy. With Bond as a family business, their relationship to the world’s most famous spy was personal. There are many ways that Amazon MGM Studios could shape where the movies go from here; some are genuinely exciting. But above all, this means:

Amazon founder Jeff Bezos has taken to social media to ask his followers who they’d cast as the next James Bond. The post came minutes after the surprise news broke that Amazon MGM has taken full creative control of the 007 franchise after striking a deal with longtime James Bond producers Michael G Wilson and Barbara Broccoli.

The James Bond universe was shaken, not stirred, with the news that Amazon now has creative control of the 007 franchise. Amazon MGM Studios made the announcement on Feb. 20, effectively ending a reported standoff between the studio and the Broccoli family,