“Lux thoda premium ho gya Lifebuoy se bhi acha khasa kaam chl jata h (Lux is premium. Lifebuoy soap would have worked just as well),” a user said. “He didn’t need the Lux or the pouch ...

Soap brand Lifebuoy has launched some truly grimy billboards. The company's new shopping mall ads are essentially giant Petri dishes in which bacteria swabbed from everyday objects grows before ...

Better Health Through Hygiene Since 1894, Lifebuoy has aimed to be more than ‘just’ a manufacturer of high quality, affordable soap. The company has continuously engaged in concrete action to ...

The hygiene and cleansing brand, Lifebuoy, wanted to address the problem of two diseases afflicting the world's poorest children, namely pneumonia and diarrhoea, which together account for an ...